Publication Date

Spring 5-5-2022

Document Type


Degree Name

Master of Arts in Communication (MA)

Committee Chair

Arthur Soto-Vasquez

Committee Member

Ju Oak Kim

Committee Member

Jose Carlos Lozano

Committee Member

Gilberto Soto


Laredo, Texas has a vibrant rock music scene that has developed since the late 1960s. However, there was a time during the 1980s and early 1990s that live rock music venues were very few, and local rock bands were relegated to holding private events if they wished to perform. The history of live rock music in Laredo and its resurgence during the 1990s and 2000s was explored through interviews with local musicians, examining the role the Internet, social media, and online music platforms have played in propagating it in recent years. The result is a better understanding of this transnational and transcultural community located on the U.S.- Mexico border.