Global Media Journal México


Cell phone uses by ‘girls’ and ‘boys’ have been observed in order to understand how a subaltern condition is related to pre-reflexive dimensions of sexism and to ways of thinking about class condition itself. Our research methods consist of a combination of a survey, ethnographical observation within the school environment and netnography in order to observe their interactions on facebook. During the fieldwork in a public school in Santa Maria, a city in the southernmost state of Rio Grande do Sul (Brazil), we conducted interviews with twelve working-class youth [young men and women] within the 15-24 age bracket. One of the conclusions of our study is that economic status, low cultural capital and lack of participation in collective activities may be related to individualized use of the cell phone, which becomes a technology for the expression of self and of the restricted peer group. Opinions manifested regarding gender issues are revealing of the persistence of sexist notions regarding women’s and men’s attributes associating women to a private sphere while men are associated to a public sphere.