Title

Does “Being There” Matter? The Impact of Web-Based and Virtual World's Shopping Experiences on Consumer Purchase Attitudes

Document Type

Article

Publication Title

Information and Management

Abstract

The use of virtual worlds as an emerging technology is already having a significant impact on business to consumer commerce and on corporate Internet retailing strategies. This research investigates consumer behavior in e-commerce retail environments, particularly with respect to consumer attitudes toward using virtual world's shopping compared to web-based, online shopping for real-world items. We investigate two forms of presence, perceived social presence and telepresence, and their effect on attitudes toward e-commerce, attitudes that ultimately influence the consumer's intention to shop using a particular e-commerce environment. Key implications of this research for researchers and practitioners are discussed.

DOI

10.1016/j.im.2019.02.008

Publication Date

11-1-2019

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