Title
Common method bias in PLS-SEM: A full collinearity assessment approach
Document Type
Article
Publication Title
International Journal of e-Collaboration
Abstract
The author discusses common method bias in the context of structural equation modeling employing the partial least squares method (PLS-SEM). Two datasets were created through a Monte Carlo simulation to illustrate the discussion: one contaminated by common method bias, and the other not contaminated. A practical approach is presented for the identification of common method bias based on variance inflation factors generated via a full collinearity test. The author's discussion builds on an illustrative model in the field of e-collaboration, with outputs generated by the software WarpPLS. They demonstrate that the full collinearity test is successful in the identification of common method bias with a model that nevertheless passes standard convergent and discriminant validity assessment criteria based on a confirmation factor analysis.
First Page
1
Last Page
10
DOI
10.4018/ijec.2015100101
Publication Date
1-1-2015
Recommended Citation
Kock, Ned, "Common method bias in PLS-SEM: A full collinearity assessment approach" (2015). Business Faculty Publications. 77.
https://rio.tamiu.edu/arssb_facpubs/77